Topic introduction

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Personal profile

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Abbie is a digital innovation strategist who infuses large multinational companies with entrepreneurship, start-up creativity, and innovation culture. She has worked with global brands on their direct-to-customer apps and crafted a narrative with their customers that has led to major partnerships in the Middle East, Europe, and APAC. She has experience working for IBM, IBM Interactive Experience, and PA Consulting, the world's leading agile consultancy across industries such as Financial Services, Government, Transport, Energy and FMCG. Her key strengths include providing a personalized experience to customers, delivering more value, improving consumer engagement and insights, seamlessly integrating offline and online experiences, fostering stronger brand loyalty, and expanding market opportunities. She uses creative problem-solving to combine established infrastructure with cutting-edge solutions in an agile approach. She is passionate about making innovation accessible and bringing beautiful design to life.